3 Reasons Why Custom Branded Products Boost Your Advertising Game!

3 Reasons Why Custom Branded Products Boost Your Advertising Game!

The French-style bakery Pat’a Chou in Vietnam have designed custom branded products for their customers to purchase. This intelligent strategy is a great way to gain exposure...

6 Airline Promotional Items to Inspire Customer Loyalty

6 Airline Promotional Items to Inspire Customer Loyalty

The airline industry is extremely competitive. Thus, in order to pull in more customers, one must offer something that other brands do not. Not only can unique airline...

Upcycling and Recycling  / PromoJournal - The Brand Protector

Upcycling and Recycling / PromoJournal - The Brand Protector

As the promo products industry continues to rebound throughout the year, you’ll likely find yourself searching for ways to help your clients repurpose leftover 2020 merchandise....

Everybody is a Star / PromoJournal - Uncommon Threads

Everybody is a Star / PromoJournal - Uncommon Threads

By now, everyone with an internet connection has witnessed the potentially humiliating video of an attorney in Texas who was about to begin arguing a case via video chat.  Using...

The time is right for Interactive Print

The time is right for Interactive Print

Print can be a gatekeeper for digital content, it is engaging and cost-effective. Linking interactive printed products to the internet is easier than ever, it is time for...

5 Small Ideas to Make a Big Difference Every Day / PromoJournal - The Only Constant is Change

5 Small Ideas to Make a Big Difference Every Day / PromoJournal - The Only Constant is Change

Try adding micro-habits to your routine. 2/26/2021 | Steve Woodburn, The Only Constant is Change Did you create BHAG’s (Big Hairy Audacious Goals) at the beginning of this year?...

How to Get the Most Out of Your Content

How to Get the Most Out of Your Content

Keeping up with what’s hot in the ever-changing marketing world can be challenging, but the importance of creating good content to share with your prospects and customers isn’t...

Recycling  — How to Think About Cleaning Up a Big Mess / PromoJournal - The Brand Protector

Recycling — How to Think About Cleaning Up a Big Mess / PromoJournal - The Brand Protector

It wasn’t all that long ago that we didn’t buy things packaged in plastic containers. What we bought came in various formats of cardboard and wax pap Today, our recycling...

5 Small Ideas to Make a Big Difference Every Day / PromoJournal - The Only Constant is Change

5 Small Ideas to Make a Big Difference Every Day / PromoJournal - The Only Constant is Change

Try adding micro-habits to your routine. 2/26/2021 | Steve Woodburn, The Only Constant is Change Did you create BHAG’s (Big Hairy Audacious Goals) at the beginning of this year?...

Is It Time For Franchised Lines Again? / PromoJournal - The Take Away

Is It Time For Franchised Lines Again? / PromoJournal - The Take Away

I guess you would have to be in this business at least 20 years to have seen franchised lines.  In days of yore, our industry lacked brand names in the supplier kingdom. We...

Promo Continues to Grapple With Rising Prices, Inventory Issues

Promo Continues to Grapple With Rising Prices, Inventory Issues

Supply chain disruption, rising raw material costs and a devaluing U.S. dollar are key factors driving price increases on promotional products, while a dearth of inventory depth...

Use Direct Marketing to Increase Sales / PromoJournal - From Good to Great

Use Direct Marketing to Increase Sales / PromoJournal - From Good to Great

In marketing a brand there are basically two forms of promotion: image based versus lead generation or direct response (direct marketing). I am sure you are very familiar with...