Last updated: 04/22/2021
Charlie LynchStrategist Contrarian and right Contrarians, of both the dinner party and the marketing variety, can be accused of wanting to be different more than right. Jon...
Last updated: 04/22/2021
The real question is: What are you doing to take control of your own success? The fact is that most people wait for others to dictate their outcomes. When you work for a large...
Last updated: 04/22/2021
I was talking to a pool builder who had just put in a new pool. His client lived in a very expensive neighborhood, drove a Bentley; you get the picture. A few months later the...
Last updated: 04/22/2021
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service,...
Last updated: 04/22/2021
Over the years I’ve promoted the concept of embracing product safety and then turning it into a competitive sales advantage. To be honest, I’ve had varying degrees of success...
Last updated: 04/21/2021
Sales performance is at an all-time low. Missed forecasts have been a problem for as long as I’ve been in the sales business, but the pandemic and resulting shifts in buying...
Last updated: 04/21/2021
For years, brands large and small have been benefiting frominfluencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be...
Last updated: 04/21/2021
We talked to David Cowell, managing director at Promo2u, about print advertisements, and this is what he said about it. David Cowell: My family and I have been very fortunate...
Last updated: 04/21/2021
Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The...
Last updated: 04/21/2021
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about...