Latest Articles
Contrarian and right - That B2B Thing Marketing Trends
Last updated: 04/22/2021
Charlie LynchStrategist Contrarian and right Contrarians, of both the dinner party and the marketing variety, can be accused of wanting to be different more than right. Jon...
Are You In Control Of Your Own Success?
Last updated: 04/22/2021
The real question is: What are you doing to take control of your own success? The fact is that most people wait for others to dictate their outcomes. When you work for a large...
How to Conquer Your Selling Fears
Last updated: 04/22/2021
I was talking to a pool builder who had just put in a new pool. His client lived in a very expensive neighborhood, drove a Bentley; you get the picture. A few months later the...
3 ways Tagging empowers brands to scale their customer responsiveness
Last updated: 04/22/2021
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service,...
You Are How You Logo / PromoJournal - The Brand Protector
Last updated: 04/22/2021
Over the years I’ve promoted the concept of embracing product safety and then turning it into a competitive sales advantage. To be honest, I’ve had varying degrees of success...
7 ways to develop managers into world class sales coaches
Last updated: 04/21/2021
Sales performance is at an all-time low. Missed forecasts have been a problem for as long as I’ve been in the sales business, but the pandemic and resulting shifts in buying...
Advice For Brands Looking To Utilize Social Media Influencers In 2021
Last updated: 04/21/2021
For years, brands large and small have been benefiting frominfluencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be...
Printed Promotional Products to Keep you Safe
Last updated: 04/21/2021
We talked to David Cowell, managing director at Promo2u, about print advertisements, and this is what he said about it. David Cowell: My family and I have been very fortunate...
Employee Content Enablement Is Expanding Brand Engagement
Last updated: 04/21/2021
Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The...
Is Your Ecommerce Branding Up to Scratch
Last updated: 04/21/2021
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about...
