Latest Articles


Contrarian and right - That B2B Thing Marketing Trends

Last updated: 04/22/2021

Charlie LynchStrategist Contrarian and right Contrarians, of both the dinner party and the marketing variety, can be accused of wanting to be different more than right. Jon...

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Are You In Control Of Your Own Success?

Last updated: 04/22/2021

The real question is: What are you doing to take control of your own success? The fact is that most people wait for others to dictate their outcomes. When you work for a large...

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How to Conquer Your Selling Fears

Last updated: 04/22/2021

I was talking to a pool builder who had just put in a new pool. His client lived in a very expensive neighborhood, drove a Bentley; you get the picture. A few months later the...

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3 ways Tagging empowers brands to scale their customer responsiveness

Last updated: 04/22/2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service,...

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You Are How You Logo / PromoJournal - The Brand Protector

Last updated: 04/22/2021

Over the years I’ve promoted the concept of embracing product safety and then turning it into a competitive sales advantage. To be honest, I’ve had varying degrees of success...

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7 ways to develop managers into world class sales coaches

Last updated: 04/21/2021

Sales performance is at an all-time low. Missed forecasts have been a problem for as long as I’ve been in the sales business, but the pandemic and resulting shifts in buying...

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Advice For Brands Looking To Utilize Social Media Influencers In 2021

Last updated: 04/21/2021

For years, brands large and small have been benefiting frominfluencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be...

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Printed Promotional Products to Keep you Safe

Last updated: 04/21/2021

We talked to David Cowell, managing director at Promo2u, about print advertisements, and this is what he said about it. David Cowell: My family and I have been very fortunate...

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Employee Content Enablement Is Expanding Brand Engagement

Last updated: 04/21/2021

Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The...

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Is Your Ecommerce Branding Up to Scratch

Last updated: 04/21/2021

Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about...

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