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5 Conversion Techniques to Follow Up on Sales Leads - Business and Marketing Blog

5 Conversion Techniques to Follow Up on Sales Leads - Business and Marketing Blog

The sales follow-up can be a tricky situation to navigate. How do you find that fine balance between persuading a potential lead of the usefulness of your product or service...

Just As Good As / PromoJournal - The Brand Protector

Just As Good As / PromoJournal - The Brand Protector

We work in an industry of brands. Your clients respect and have loyalty to brands as consumers and they  bring those same sensibilities to work with them. You’ve likely...

How KF Sell benefits reps, managers, and leaders

How KF Sell benefits reps, managers, and leaders

At a time when sellers have immense pressure to close deals with limited time to engage customers, sales technology is an invaluable tool to give organizations clarity regarding...

The 3 Things Keeping You From Connecting With Your Prospects

The 3 Things Keeping You From Connecting With Your Prospects

In today's world of selling, it is increasingly more difficult to get the attention of a prospective buyer after only a few outreach attempts. We know that they're busy but...

The Importance of Developing Trust Through Branding

The Importance of Developing Trust Through Branding

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than...

How Biden Will Impact the Promo Industry

How Biden Will Impact the Promo Industry

On January 20, 2021, Joseph R. Biden, Jr. was sworn in as the 46th president of the United States. He moved into the Oval Office amid the stark reality of deep national...

5 Agile Marketing Values to Sharpen Your Content Process

5 Agile Marketing Values to Sharpen Your Content Process

I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities behind a simple...

Build Your Sales Plan for Professional Services | Amy Franko

Build Your Sales Plan for Professional Services | Amy Franko

When I think of a day in the life of a top seller, there’s a common theme. They invest their time in the right prospects, the right clients, and the right sales activities....

12 Trend Predictions for 2021  / PromoJournal - Taylor's Take

12 Trend Predictions for 2021 / PromoJournal - Taylor's Take

If we learned anything from 2020, it’s that we can’t predict the future. In that spirit, enjoy my attempt to predict the future! Here are key trends I expect to be relevant in...

Building Your 2021 Marketing Strategy - Promo Edition

Building Your 2021 Marketing Strategy - Promo Edition

If 2020 taught us anything, it’s the importance of being agile. Almost overnight, many had to make major decisions about how to approach the future of their business. Throughout...

Brand Awareness: 6 Tips for Creating a Powerful Brand Strategy

Brand Awareness: 6 Tips for Creating a Powerful Brand Strategy

Coca-Cola is history’s greatest example of brand awareness. Whether or not you even like the stuff, chances are you know exactly how Coca-Cola’s logo looks, how it’s glass...

What Is Sales Enablement And Why Does It Matter? 3 Experts Weigh In

What Is Sales Enablement And Why Does It Matter? 3 Experts Weigh In

There’s always a hot buzzword in marketing, and right now it’s the term "sales enablement." Gartner defines sales enablement as “the activities, systems, processes, and...